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Most founders focus on what's visible - delivery, performance and results. What determines whether a business grows with grace sits underneath: the structure, the leadership alignment and the ethical decisions that shape how individuals work together. This private mailing list is where the deeper reasoning lives. The thinking that happens before clarity is visible to everyone else.
CAS Ltd exists to support SME business founders who are building something serious and want it to continue growing. Looking beneath performance and results The work focuses on what sits beneath performance and results: the structure, the leadership alignment, and the ethical decisions that shape how people work together. When those elements are unclear or misaligned, businesses lose time, energy and trust gradually. Where most businesses focus their attention Much of the visible work in...
A Case Study in Realignment Dear Reader! No excuses. Let's dive straight in. I’m currently refreshing things here at CAS Ltd. Once again, I find myself holding my hands up for getting hyper-focused on my beloved hummingbird logo. This time, the realignment is about shifting the focus towards the bird, not away from the method. Purpose & Direction Like most things in life, we see the best results when we focus on the end game, not solely on the work it takes to get there. The HouseRules method...
Let’s Stop Comparing Ourselves to Big Business Catch up on Medium Happy Easter Reader! Just a quick sidebar before we begin, this is my favourite time of the year. It's not the chocolates 😖 or that I'll be able to feast on crisps again from tomorrow.🤫 It's the sentiment of doing for others. So imagine how timely a post on Social Impact feels right now... A recent campaign caught my eye with the headline: "Social impact isn’t just for big companies." At first glance, it sounds encouraging but...