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Happy Easter Reader!

Just a quick sidebar before we begin, this is my favourite time of the year. It's not the chocolates 😖 or that I'll be able to feast on crisps again from tomorrow.🤫 It's the sentiment of doing for others. So imagine how timely a post on Social Impact feels right now...

A recent campaign caught my eye with the headline:

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At first glance, it sounds encouraging but take a moment with the following guidance.

Why the comparison? Why are purpose-led SME founders like you still being encouraged to prove you’re “also” making an impact?

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That framing misses the point entirely.

Micro and small businesses aren't playing catch-up. They’ve long been at the heart of community care, without the press, the headlines, or the budget for performative action.

More often than not, these businesses begin with a desire to fix what’s missing locally. They exist to create opportunities, to inspire by example, and to be present; visibly growing in the same spaces they serve.

Founders that become familiar faces — part of the community’s memory and future.

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So here’s a celebratory reminder that you’re already leading in social impact:
🤓 Your presence on the high street matters.
🤓 Offering flexible jobs that support real lives matters.
🤓 Being approachable to be able to say yes to sponsorships of events, support of local suppliers and mentoring for many — it all matters.

The latest Medium article highlights why it’s time to stop comparing SMEs to corporations and start acknowledging the quiet, ethical leadership that’s already happening.

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There’s no need for reinvention

Just recognition.

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With clarity and confidence.

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Until next time

Cas

P.S. If you’d like to reflect on your business’s quiet impact and explore how to build on it with more intention, a Sip & Chat is a great place to begin. Book your complimentary chat today.